If you’re like me, you probably have a favorite author or collection of authors you like to read. Right now I am in the middle of a series about time travel written in a style that reminds me a bit of The Hitchhikers Guide to the Galaxy. This author is well known for his mythic fiction, so this series is something different. As an established author, I imagine it was easy to sell this concept to his agent and publisher, since they both know people will pick up his work based on name recognition alone.

For those of us who are not “internationally acclaimed” authors, we have a harder time when we switch gears in our writing. This summer I was planning to write the sequel to my first novel. I had done some research and even worked out a secondary plot line with a book editor. But then I was inspired to write a practical non-fiction title that has received some early positive feedback but has put me on the hunt for a new agent because this work isn’t in his area of expertise. I am having to rebrand myself a bit and counting on the same people to buy my second book is much less of a sure thing.

The real problem comes when you start talking about my third book. Several years ago I wrote a short story that scared me so much I shoved it in a drawer for a year. It was creative, but it touched on themes that were surprising to say the least. After a writers’ conference where the keynote speaker talked about “going to the dark places” and being willing to pull our inspiration from such journeys, I retrieved the story and made it the foundation for another novel. The initial response for the piece was not as positive as was my first book, so I put it away again. I am taking it out a third time and passing it around to a couple of friends to see if these initial impressions were right or if I need to try harder to revise and sell this project.

The biggest worry I have is one of creating a consistent reader base. People who liked my first book want a sequel, which I plan to write next summer. But will these same people buy a book that is a bit experimental in both form and content? Will an agent who knows what I have written before want to take a chance on something different? Since my first work was self-published, will a traditional house be willing to make the same “gamble”, especially considering how risk-adverse the industry has become?

I don’t think publishing is a charitable pursuit, nor do I think authors should blithely ignore the conventions of branding and marketing, but if writing comes from the soul, then sometimes we need to open rooms others would leave closed and compel readers to take a look inside. For what is hidden in the secret places often reveals who we are or who we may become.

Wanna peak? I’m hoping you do.