Going on a (Virtual) Tour

Whether laced with abject fear or indescribable giddiness, one thing all writers dream about is going on a book tour.
 
You have visions of flying into a faraway town and being swept from book shop to book shop. You meet fans, sign copies of your masterpiece and get interviewed about you characters and what makes them tick.
 
When you’re an indie writer, this is where the bubble bursts. Forget jet-setting and limo rides. The only book tour you can afford to take is to chatting up about your latest tome with the cashier at Trader Joe’s or Target.
 
But there are economical ways to get people buzzing about your book and one of them is the virtual book tour. Basically, you sign up for a service where people agree to read your books and review them, providing that much needed booster shot either before or just after a book launch (Before works best).
 
The plus side is that people who others listen to are reading your book. They are sharing their thoughts, discussing the relative strengths and weaknesses of your story line and character descriptions. You have arrived. People who enjoy your genre have picked up your book and are telling their friends about it.
 
This also is the downside.
 
The problem with indie writing in particular is that you tend to live in this isolated bubble where your family and friends who love you are just amazed you wrote a book (or another book). They likely aren’t going to say anything too bad.
 
When you ask people to give honest opinions in their reviews, that is exactly what they are going to do. While I have more Amazon reviews than any of my other titles, my overall rating is lower than with my previous books. I still have really good reviews, but I’m probably not as good a writer as those who love me kept telling me I was.
 
All in all, I wholly recommend creative and cost-effective ways to promote your books, even if not every response is glowing.
 
There is an axiom about too much heat and a kitchen that comes to mind.

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